This company was founded in 2003 by two twins, Richard and Antony Joseph, design enthusiasts who wanted to contribute innovation to their customers' homes, with tools to optimize the organization of space and the kitchen, as well as make household cleaning easier. This English brand has made everything that was previously conceived as boring, colorful and fun. The materials are modern and practical. The shapes are ergonomic and designer. Everything is produced with a view to environmental sustainability and ethical commitment, in favor of the circular economy.