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A Scandinavian clothing care brand with a mission to change the way we treat our clothes. The life of a garment today is unnecessarily short. The norm is that you buy a jumper, wash it too often and throw it away too soon. We believe in changing that behaviour. The way we treat our clothes today is simply not possible in the long run. THE HISTORY The philosophy of clothing care is nothing new. Two generations ago everyone knew how to take care of their clothes, but since then the tradition has been forgotten. We wanted to bring it back, but with a modern solution. That's why our founders Frej, Petra and Martin started Steamery in 2014.
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