{"id":500688,"date":"2025-05-22T13:44:24","date_gmt":"2025-05-22T13:44:24","guid":{"rendered":"https:\/\/www.erresse-shop.it\/internationalisation-project\/"},"modified":"2025-05-22T13:44:25","modified_gmt":"2025-05-22T13:44:25","slug":"internationalisation-project","status":"publish","type":"page","link":"https:\/\/www.erresse-shop.it\/en\/internationalisation-project\/","title":{"rendered":"Internationalisation Project"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"500688\" class=\"elementor elementor-500688 elementor-500676\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7cce321 elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default\" data-id=\"7cce321\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-431db13\" data-id=\"431db13\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0994aa6 elementor-widget elementor-widget-heading\" data-id=\"0994aa6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.12.2 - 23-04-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">ERRESSE SHOP INTERNATIONALISATION PROJECT THROUGH THE CREATION OF A NEW MULTILINGUAL E-COMMERCE SITE AND INTERNATIONAL DIGITAL MARKETING ACTIVITIES<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5360da3 elementor-widget elementor-widget-image\" data-id=\"5360da3\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.12.2 - 23-04-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2000\" height=\"200\" src=\"https:\/\/www.erresse-shop.it\/wp-content\/uploads\/2025\/05\/bando.jpg\" class=\"attachment-full size-full wp-image-500645\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e4241f1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e4241f1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-edc1a27\" data-id=\"edc1a27\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-efb967c elementor-widget elementor-widget-text-editor\" data-id=\"efb967c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.12.2 - 23-04-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><strong>ERRESSE DI ERRANI STEFANO<\/strong> is a one-man business, whose main activity is retailing any type of product via the Internet. It is an online shop of household products offering unique items for the home and kitchen, a synthesis of design and functionality, the result of careful research with the aim of combining style and beauty, novelty and trend.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5086c2a elementor-widget elementor-widget-text-editor\" data-id=\"5086c2a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The company implemented a <strong>project to internationalise its online shop<\/strong> \u2018ERRESSE SHOP\u2019 through the creation of a new site (instead of the old, outdated and limiting website) of a multilingual e-commerce system and the implementation of international digital marketing activities. The latter activity to strengthen the presence in foreign markets, especially <strong>France, Belgium, Germany, Spain, Austria, the Netherlands and the United Kingdom.<\/strong><\/p>\n<p>This project is realised through:<\/p>\n<ul>\n<li>the purchase of an \u2018e-commerce platform\u2019;<\/li>\n<li>the implementation of a \u2018new multilingual e-commerce site\u2019;<\/li>\n<li>\u2018international digital marketing activities\u2019.<\/li>\n<\/ul>\n<p>Improving the quality of one&#8217;s e-commerce site means making it more performant, and reviewing the effectiveness of one&#8217;s online sales strategy so as to be able to activate levers of improvement for the internationalisation of one&#8217;s sales.<\/p>\n<p>The implementation of the new multilingual site enabled ERRESSE to achieve:<\/p>\n<ol>\n<li>Direct sales (quantity and average discount);<\/li>\n<li>Marketplace sales (quality, variability and variety of the offer);<\/li>\n<li>customer satisfaction and returning customers;<\/li>\n<li>operational efficiency for both logistics and internal backoffice aspects (integration with company ERP).<\/li>\n<\/ol>\n<p>The implementation of the new multilingual website is realised through the use of 4 different components:<\/p>\n<ul>\n<li>Analysis: Needs mapping through \u2018Digital Commerce model Canvas\u2019 survey and analysis of dependencies to be built towards third-party and external SaaS services<\/li>\n<li>Ecom Setup: Activation of an e-commerce site built on the SaaS BigCommerce platform through activities of: setup, configuration, integration with external third party services and internal integration middleware.<\/li>\n<li>Middleware: Implementation of integration middleware between BigCommerce and Erresse&#8217;s ERP (Zucchetti AdHocGlamourWeb).<\/li>\n<li>Test and Golive: Testing, bug fixing and GoLive phase of all systems involved.<\/li>\n<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-88a3426 elementor-widget elementor-widget-text-editor\" data-id=\"88a3426\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>OBJECTIVES:<\/strong><\/p>\n<p>The new multilingual e-commerce site reviews the effectiveness of its online sales strategy in order to achieve the following objectives:<\/p>\n<ol>\n<li>Increase expansion into foreign markets;<\/li>\n<li>Increase sales on marketplaces;<\/li>\n<li>Improve customer satisfaction and returning customer quality;<\/li>\n<li>Achieve greater operational efficiency in both logistics and internal back-office aspects.<\/li>\n<\/ol>\n<p>This Project includes:<\/p>\n<ul>\n<li>promotion of new e-commerce services and models (new multilingual e-commerce site) and promotion based on the use of digital technologies for the development and strengthening of its position in the international market (mainly France, Belgium, Germany, Spain, Austria, the Netherlands and the United Kingdom);<\/li>\n<li>services for export promotion (e.g. SEO consultancy for France and Belgium), services for investing in digital marketing activities that expand the company&#8217;s prospects and impact in the international digital market through creativity, segmentation and offers. Furthermore, through full funnel campaigns for a branding performance strategy, it is possible to achieve results that lead the company to increase sales and customer loyalty.<\/li>\n<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8f0f44a elementor-widget elementor-widget-text-editor\" data-id=\"8f0f44a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>RESULTS ACHIEVED:<\/strong><\/p>\n<p>The budgeted International Digital Marketing activity brings ERRESSE&#8217;s company greater visibility in the sales sector in the international digital market, through two main elements: performance and brand awareness. The output concerns the definition of a media advertising plan. Through the activation of continuous catalogue campaigns in prospect broad and retargeting (Meta), Advertising Campaigns on the Google platform and Editorial Plan (Meta), Full Funnel Campaigns (Meta) from the brand awareness phase to the customer loyalty phase.<\/p>\n<p>This plan provided for the increase and projection of the company in the European market, both in terms of turnover and the acquisition of new European customers.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>ERRESSE SHOP INTERNATIONALISATION PROJECT THROUGH THE CREATION OF A NEW MULTILINGUAL E-COMMERCE SITE AND INTERNATIONAL DIGITAL MARKETING ACTIVITIES ERRESSE DI<\/p>\n","protected":false},"author":7475,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.6 (Yoast SEO v19.13) - 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